This isn’t an ad or review. I just found it online while looking to replace by bluetooth wireless keyboard.

The i.Tech virtual keyboard uses laser and infrared technology to project a full-size keyboard onto any flat surface.  I can just imagine myself in remote places armed with just my mobile device and this keyboard.

This gets me excited mostly because I can’t wait for the day that I have the “Minority Report interface” for my devices.  What I didn’t realize until last year was that the interface was more real than fictional.  The film’s propmaster and production designer visited MIT’s emerging technologies department to play with the Luminous Room systems developed by the founding members of Oblong.  If you haven’t seen Oblong’s g-speak, check it out:

Oblong offers g-speak as a software platform suitable for licensing and embedding as well as turkey systems.  But at this time, I’m not aware of any commerical applications of their products.

i.Tech’s virtual keyboard, on the other hand, is available on the market and affordably priced at $199.  It may not be the full Minority Report UI, but for me it’s the step in the right direction for my dream human-computer interface.

Uncategorized

Heatmaps provide valuable information to help iterate your web design and optimize a user’s propensity to respond to a desired call-to-action.  There are several free and inexpensive tools available to enable heatmaps on your site.  But first, let’s look at how and why you should use heatmaps.

How Heatmaps Work

To generate a heatmap, a script must be installed on each page you want tracked.  In web analytics terminology, this method is referred to as “page tagging”.  In addition to other web analytics data (page views, links, referrers, etc), the script collects X and Y coordinates each time a user clicks.  A heat map program then aggregates the data from all users and displays clicks through an overlay on each studied page.  A legend (typically visualized as a spectrum) is included to show the ”hot” (and cold) areas of a page.

Heatmap Variations

Eye Tracking

Being able to track a user’s eye movement is very valuable as it provides insight into how the user is processes information.  However, collecting this information requires a recruited participant, a lab environment, special software and a test faciliator.  While useful,  the ability to aggregate data consistently from users who are self-motivated to perform a test in large numbers is very expensive.

Vertical Scrolling

ClickTale provides a heat map of how far down a user scrolls down the page.  I don’t find this information terribly enlightening, but there is value in understanding how much content a user will consume.

Total Mouse Tracking

This is my personal preference.  Total mouse tracking collects not only mouse clicks, but mouse movement and activity as well. By studying the heat map of aggregate mouse paths and clicks, one can determine if or where users are having trouble.

Why You Should Use Click Heatmaps

Your website has a at least one goal - whether it’s to communicate information, get users to register or get users to purchase a product.  Each page on your website contributes to users achieving that goal.  By using heatmaps, you can optimize a user’s propensity to reach the goal(s) you have for your website.

Embedding calls-to-action, say a register button, is one way to help your users acheive the goal of registering on your site.  Heatmaps provide visibility to competing calls-to-action or confusing page elements which detract from users completing your site’s goals.  By increasing the size or position of the call-to-action, or by removing or reducing the attractiveness of competing actions, one can improve your site’s conversion rates.

Free and Inexpensive Heatmap Solutions

I’ve compiled a list of heatmap solutions that are either completely free or are inexpensive with a free trial.  I highly recommend testing one out to see for yourself how heatmaps can work for you.

ClickHeat

This solution is free free free.  However, you must have access to your servers to install it.  I personally use ClickHeat for both by own site and my clients’ and have included mods for Total Mouse Tracking.  I’m aware of a report that the installed code may include cloaked links which google’s search engine frown upon.  Whileve I’ve not personally experienced this, it should serve as a warning before installing the software.

Click Density

Click Density is very easy to implement and works well as an excellent alternative to google analytics for an SMB web analytics solution.  A free 30 day trial is available.

Crazy Egg

This is another software as a service provider and their solution is also very easy to implement.  The user interface for the dashboard rocks and they have a Confetti feature that you have to check out!

FuseStats

I have not implemented FuseStats, but they seem to have a solid product.

The Definitive Heatmap by Corunet

Note: The installation instructions aren’t well documented.

ClickTale

ClickTale’s forté is in recording visitor sessions and provide the vertical scrolling heatmap discussed above.

VisiStat (added 01.09.08)

Didn’t realize these guys had heat maps.  I’d certainly give this one a try.

Chalkmark

I also want to highlight a solution that combines heatmaps with surveys.  This solution allows you to upload screenshots and ask questions to users visiting your online prototype.  Clicks are recorded and heatmaps are generated.  No code implementation required - just upload screenshots, ask questions and send to your participant list.

Feng Gui

The heatmap generated from Feng Gui isn’t actual, but inferred.  It basically uses artificial intelligence to simulates human vision during the first 5 seconds of exposure to visuals.  No implementation is required and it’s free!

Final Note

There are several heat maps solutions available to help optimize your site.  Feel free to contact me at lana@obzervant.com if you need help or advice on the best tool for your specific needs.

Uncategorized aggregate data, aggregates, cold areas, eye movement, eye tracking, heatmap, heatmaps, inexpensive tools, lab environment, large numbers, mouse clicks, mouse movement, page views, participant, personal preference, propensity, special software, spectrum, variations, Web Analytics